About Us

Experience You Can Count On

Our service includes a comprehensive consultation to help identify gaps and opportunities, a comprehensive report that includes a project plan with timelines and milestones, a cost analysis, and a schedule. We also offer a suite of quality products that will help you get there quickly and  smoothly. That’s how we ensure your success.

Within tech businesses, sales can stall or falter for a number of reasons. Years of experience leading sales teams and fixing sales strategies has taught us one thing: diagnosing problems early is key to getting your sales back on track. 

In most cases, sales organizations unintentionally  hide or ignore underlying foundational problems until it is too late - leaving executive leadership with the role of sales and marketing.

Our Revenue Assessment and other services can help company leadership or financial sponsors understand how to revitalize underachieving sales organizations, driving predictable revenue and maximizing value.

To achieve results, your sales teams must be enabled through effective processes, aligned with business objectives, and measured on an ongoing basis. The purpose of the Revenue Assessment is to determine where your sales team is today and how to get where you want to be in the future. We dive deep quantitatively and qualitatively to understand and evaluate opportunities and risks associated with how your sales team handles business management, opportunity management and relationship management. 

Our analysis determines optimal entry strategy, sales coverage model, a set of success metrics, and a strategy to execute.  

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Our ramp up process is designed  to empower your team and outfit them with the tools they need to succeed. Talk to us today about how we can support your revenue growth and put you on a solid track to success and profit.



Dan Heckman - Founder/CEO

Professional Experience

A founder/co-founder, investor and 25 years in technology sales and marketing leadership positions with large and small SAAS based software companies. Includes packaged and custom software as well as BPO services, creation of marketing demand engines and the development of sales transformation organizations at an executive level.

Sector Expertise

As management consultant, advisory board member, investor, operator and executive leader, Dan has extensive experience in the development of strategy in addition to a deep understanding of what it takes to execute against that strategy. Industry experience includes agriculture, hospitality, manufacturing, construction, technology and BPO services. 


Dan is a respected and accomplished global technology executive with 25+ years of sales and marketing experience. He has built sales and marketing teams from scratch, transformed large enterprises into solution selling engines and created new methods for added value of inside sales organizations. He has a keen sense for balancing the art and science of selling with a heavy lean towards science and stays focused on the data analytics of selling. He has worked in small start-up environments as well as multi-billion dollar global tech companies. Dan currently serves as CEO for his management consulting firm and has developed a sales and marketing assessment creating value for his clients.